基本知识
https://developers.google.com/analytics/devguides/collection/analyticsjs/
js代码
<!-- Google Analytics -->
<script>
//download and create ga
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
//create a new tracker
ga('create', 'UA-XXXXX-Y', 'auto');
//sent page data to google analytics server
ga('send', 'pageview');
</script>
<!-- End Google Analytics -->
Tracker
create tracker
ga('create', 'UA-XXXXX-Y', 'auto', 'myTracker');get tracker info
ga(function(tracker) { // Logs the tracker created above to the console. console.log(tracker); console.log(ga.getByName('myTracker')); console.log(ga.getAll()); });
Send Data
ga('[trackerName.]send', 'hit type');
- 类型:
pageview,screenview、event、transaction、item、social、exception和timing
User Interactive
Event
ga('send', 'event', [eventCategory], [eventAction], [eventLabel], [eventValue], [fieldsObject]);
| 字段 | 类型 | 是否必需 | 说明 |
|---|---|---|---|
eventCategory | 字符串 | 是 | 通常是用户与之互动的对象(例如 'Video') |
eventAction | 字符串 | 是 | 互动类型(例如 'play') |
eventLabel | 字符串 | 否 | 用于对事件进行分类(例如 'Fall Campaign') |
eventValue | 数字 | 否 | 与事件相关的数值(例如 42) |